Cineraria

Growing Requirements for Cinerarias Cinerarias are not suited for growing in hot dry climates. If you are growing Cinerarias in the garden, they should be grown in partial to full shade, and planted in slightly acidic, rich, well-drained soil with a high compost content. Water regularly and thoroughly to keep the soil evenly moist, but never soggy. Cinerarias readily reseed themselves in the garden. When grown in pots or planters, Cinerarias should be planted in a loose, rich, peat moss based potting mix with good drainage. Once they begin to bloom they prefer to be kept somewhat root-bound. Indoors, keep your Cineraria in filtered sun or bright light. Do not allow the soil to dry out, but be careful not to over water. Cinerarias like it cool, and will bloom for a much longer period with daytime temperatures of 65° and 50°-55° at night.

When the first buds begin to form, begin feeding your Cineraria every two weeks using a ½ strength solution of
a soluble, bloom type fertilizer. Watch out for spider mites in the house, and slugs and snails in the garden!

Source : http://www.thegardenhelper.com/cineraria.html